How to Make Money on Facebook
Facebook is a social network that has millions of users around the world. Even though it has millions of users, it is a platform that does not offer as many monetization options, especially when compared to others like TikTok or Instagram. Therefore, many people who want to know how to make money on Facebook do not understand how it can be done.
On this subject, we will talk with you further, because some of you may want to know how to make money on Facebook. We are going to tell you about some of the options available in this application to be able to earn money, and also some of the requirements , which we must comply with if we want to be able to monetize our presence on the social network. . This way you can see if this option is really suitable for what you want to do in this case.
1 Requirements to monetize your presence on Facebook
1.1 Facebook Studio
2 How to make money on Facebook
2.1 Facebook Ads
2.2 Video ads
2.3 Sales of products
2.4 Create a subscription group
2.5 Affiliate programs and promotions
Requirements to monetize your presence on Facebook
The first thing we need to know if we want to monetize our presence on a social network is that there are a number of requirements to do so. Not all users can earn on the platform. First of all, it should be clarified that the way to monetize this platform is through a group or a page in it. That is, a personal profile is not something that can be used to make money on a social network.
In addition, there is a list of rules or regulations that must be followed. follow if you want to make money on Facebook. This is a list of norms that the social network sets today, in this case, if we want to be able to generate income with them:
1.Create content on a supported surface (pages, events, and groups).
2. Live in a supported country.
3. Respect community standards.
4. Follow the monetization policy set on the platform.
5. Share original and authentic content (no fake news or hoaxes).
6. Respect payment terms.
7. Monetize authentic interaction.
8. Follow the terms for groups, pages or events on Facebook.
9. Follow the rules for governments.
10. Contact organizations that comply with the standards.
11. Develop a consolidated presence on the platform.
Not only do we need to meet the requirements we mentioned earlier, but we also need to know if our page actually meets the requirements for monetization. For this, we have a tool that the social network itself provides. About Facebook Studio is a tool that will analyze our page to see if we can make money from it or not. To check if our page can be monetized, follow these steps:
1. Access to Creator Studio.
2. Click the Monetization tab on the left side of the screen.
3. Select the page you want to check if it can be monetized.
4. Click Apply.
By doing this, we will get a page where we have already been told if we can make money on our page. If it comes out green, then our page is ready for this, we can monetize it. Yellow indicates that there might be some issues on the page, so it’s best to fix or correct them before you start monetizing. The red color tells us that at the moment it is impossible to use our page to earn money on a social network. If you get a green color on the screen, you are ready to start earning from your page.
How to make money on Facebook
If using Facebook Studio tells us that we can make money using our page, then it’s time to look for ways to do it. This is one of the doubts of many users of the social network. Luckily, we will tell you how to make money on Facebook as we have many ways to do it on the social network. So you are sure to find some that will be of great help in this regard.
Advertising on Facebook Ads
Facebook Ads is one of the best ways to make money from a social network. The ads are presented as an attachment to your page because you want to increase its visibility and thus be able to increase the reach of your social media posts. This will allow you to reach more people outside of your circle of subscribers, meaning you will significantly expand your audience. If more and more people are following your page, this is something you can convert into more income in the future.
In addition, it is the most powerful and versatile tool. We are allowed to change a lot in the ads we are going to create on the platform. They can be scheduled at any time, being able to choose the audience we want to appeal to (specify aspects such as age, gender, interests, educational level, country of residence, etc.) so that we can reach a very precise audience. which we will help grow. In addition, we can also choose when we want these ads to be shown.
It’s also important to remember that Facebook is currently an online advertising giant, so this is a place where it can certainly be useful to advertise. Especially if you are interested in expanding your audience, which will lead to more revenue in the future.
Another method that works very well when you want to know how to make money on Facebook is video ads. These ads are presented as a good way to make money on the social network. In this case, these are Short advertisements that are added to the beginning or end of the video that you upload to your page on the social network. That is, they will be shown either before the start of this content, or immediately after it ends. These ads can be a notable income for many of the pages on the platform.
This is something that works especially well for long videos, as the social network can detect natural breaks in content and then know when to add ads, for example. Although we, as page owners, also have the power to decide where to place these ads, so we can choose what we think is the best place for this video ad. The revenue generated in this case varies somewhat, as it will depend on the number of plays of the video you upload, as well as the advertiser, since some companies will pay more than others. But in general, this is a good income, especially if you upload videos regularly.
Sale of products
Another option you can use is to sell products directly on your Facebook page or group. In this way, you turn this page into a kind of online store so that you can earn income from the products that you sell on it. If you are a store or brand page, or have created merchandising for your page, then this is a good option that makes sense.
In addition, it is presented as a way to get extra money to sell in a physical store, since this Facebook store allows you to connect with people who may not be able to visit this physical store, for example, because they live in another country. . This way you can sell to more people who are interested in your products.
Create a subscription group
Another way to monetize our presence on a social network is to subscribe to followers. We can create a version of our group or page that can only be accessed through a subscription (monthly or yearly). This subscription will give users access to a range of additional or exclusive content. These types of options can work well if you have very loyal followers who follow you for a long time, or if you have a lot of content that you can download.
Facebook has many resources that aim to encourage users to create subscriptions on their pages or groups. So it’s something you can definitely consider, but you really have to offer something worth paying money for. On the other hand, it is important to choose a price that works well, that allows us to make money, but is not excessive for these people, in order for this bet to be successful.
Affiliate programs and promotions
The last way to make money on a social network is to use affiliate links. If we talk about a product in the post we upload and add a purchase link in the form of an affiliate link at the end, we can generate sales. The brand will see that we managed to convince people to buy this product, and this will earn us a commission.
On the other hand, we can also climb the post that the brand paid us for. That is, there is a brand that pays us money to talk about any of their products on our page or in a group. So this is something that will also generate income in the social network.