What is the best way to sell a product?
How To Sell My Products 60 Way To Sell Your Products
Finding a product or service to sell is only half the job. Now is the time to answer the question “How do I sell my products”, that is, to get customers and sales.
In the days before the internet and social media, promoting your business meant spending a fortune on advertising or PR services, which could be a barrier for small businesses due to the high cost.
Thanks to new technology, there are now many new marketing methods through which marketing messages can be delivered to potential customers, and many of these methods are free.
How do I sell my products?
There are a variety of mechanisms, whether online or offline, through which you can sell your products and market your project, such as social networks, ads, word of mouth, and outdoor advertising, some of which are more expensive than others. Here are 60 ways you can promote any business, product or service you have, online or offline.
1. Create a brand and logo
Don’t be fooled by how simple this first tip in the How I Sell My Products article is. Wide recognition of your brand is your ultimate goal, and your project must inspire the highest degree of credibility and persuade customers to tell people about it.
You need to create a brand that you can count on now and in the future. Create a list of your business’ unique value proposition, its personality, and the values that define it. Then you can start thinking about the visual brand that matches this list.
Hiring a design firm can be expensive, but there are popular collegiate design services on the web, such as crowdsourcing, that offer a selection of custom logo designs for your brand, at an affordable price. Your visual brand may evolve as your business evolves, but you need to start with something that enables you to build a good reputation.
2. Create a website
Secondly in the article How do I sell my products is the website. Building a website is relatively easy. But you need to make sure it’s attractive, functional, accessible, and mobile-friendly to make your project look professional. There are many affordable website services that you can use to get your business online quickly and for little cost.
These services offer ready-made website templates with lead generation features, free banners, and other features. If you prefer to have more control over your site, you can use WordPress, the most popular (and completely free) content management system in the world. With the wide range of WordPress themes available for professional business websites, anyone can easily create a fully functional, expertly designed site. The total cost of a website can vary from the type of design and functionality. But make sure your metadata is accurate and follow Google’s webmaster guidelines before marketing your website online.
Also remember to put everything on your website. If you book a booth at a trade show for example, have your team wear T-shirts with your logo, phone number, and website details on the back. You can also paint your car with your company logo and include your brand contact details.
3. Get office materials
After you’ve got your branding and logo, it’s time to publish it. You need to create the strongest possible connection between your logo, your brand and your actual project. This is where stationery materials come into play. Print business cards, order letterhead and envelopes, and even get a Franklin machine to print your branding on all outgoing letters.
Make sure your website is listed on your business card, at the bottom of emails, and printed on all physical advertising copies that leave your office. The best way to get the word out is to create mental images of your company.
4. Interact with Google
Google has some smart tools to help you promote your business. You can create a Google Business and Google Places account. People search for projects online more than anywhere else, and adding information about your site and your company to the Google Business Directory can be very helpful to this process.
Most importantly, it’s free and straightforward. You can also manage your listing information, including business description, product or service details, photos, videos, and offers. Being listed in local directories can also increase the number of trusted inbound links to your website
5. Search engine optimization
How do I sell my products online? Your website will be of little use if no one can find it in a search engine. To collect the most online traffic i.e. customers, you need to rank high in Google. We all know that nobody clicks on the second page of results.
To rank high, you will need to work on your SEO techniques regularly, closely monitor your stats and improve your features accordingly. One of the first things to do is to do keyword research on sites like Serpstat, SEMRush, or Keywords Everywhere. What terms are your customers searching for? What are their questions and inquiries? Do your best to answer all their queries in one place. But be careful of keyword stuffing as Google can detect this and may penalize you for it in the rankings.
You’ll also need to frequently update your site with keyword-rich content and work on building high-quality backlinks to your site.
6. Check your NAP programs online
In SEO, NAP stands for name, address, and phone number. It is a critical factor in ranking well in organic search results. Google takes your contact details into account when determining what results to display for geotargeted searches. If you have your company listed on Google My Business, first of all make sure that the details are correct and that they are compatible with all other listings on the web.
7. Create an app
Effective online promotion involves more than just a mobile-friendly website. Companies with a mobile app take the lead when it comes to top level marketing. This means that mobile applications increase the visibility of your business to customers at all times, improve customer interaction and turn them into loyal fans of your product or service!
8. mingling with clients
When setting up your project profile on Facebook, LinkedIn or Twitter, be sure to include a good description, relevant keywords, and a link to your website. Join groups or conversations that talk about your type of products or services and participate in the discussions. Be careful not to send unsolicited messages such as messages promoting what you sell constantly, or you will damage your reputation.
You can create a page for your project on Facebook, where you can post information, offers, photos and details of upcoming events. You can use Twitter to build a following of potential and existing customers. The secret is to start conversations with potential consumers rather than pestering them with how great your product is. Linkedin is an online address book that you can use to connect with professionals in your project field. Despite the power of social media mentioned above, the best way to get your project in the spotlight is to create a YouTube channel. It is an effective free marketing tool that you can use to reach thousands of potential customers.
9. Start building your email list from day one
Many small businesses wondering how do I sell my products don’t realize the benefits of email marketing and fail to leverage their website or blog to grow their mailing list. Having a simple email registration form on your website can produce great results and should be considered from the start.
An email subscription is also a quick way to learn more about your customers. When entering their contact details, consider including an optional box asking them how they got to your site, or why they are here. This will help you to double your active market research.
10. Get a reliable email marketing platform
Once you have your email list of leads, start sending emails that will attract customers to your page. The best way to do this is to get a reliable email service, along with resorting to communication channels like Web Push or SMS to promote your business.
11. Add Call To Actions to emails
We are flooded with emails every day. Whether at work, at home, or even on the go. How will your messages stand out from the hundreds of others?
In the end, all you need is a click. You want your customers to read your email and visit your site. There is no better way for CTAs than with a clear and attractive button that gets them to click to achieve this. Ask a question, pique your reader’s interest, or make an offer, using this button will make it easier for them to follow up on that interest by taking them directly to your site.
12. Encourage customers to leave comments
Most local and national websites and directories allow customer reviews. Encourage your customers to write reviews about your products or services. Whether good or bad, reviews make your business seem more credible to future customers and can also be used as lessons to develop and improve your product.
You can request reviews on the website by leaving a comment section, including an email link, or even adding a popup on your website encouraging people to leave reviews. Make sure you record customer feedback in a prominent place on your site, so that others can find and read your results.
13. Create a blog
How do I sell my products without exorbitant financial cost? It costs almost nothing to create a blog. A blog is an excellent way to interact with your customers (whether existing or potential), provide them with updates, and post useful content.
Meeting other experts in your field is a great way to network, and it can help you build credibility with your audience. Just make sure that the content you provide is useful and your readers might want to share it.
14. Business Directory
You can get free ads on many directories, so take advantage of this offline marketing method. Yellow Pages directories are updated and distributed to millions of households each year. They also offer small business discounts on advertising purchases. There are also a lot of free and paid local directories that you can look into.
Increase your brand awareness by sending out press releases and advertising in local or national newspapers, magazines, and radio stations. If you’re just starting out, your local newspaper might have a section just for that. Also try printing your website URL on business cards or letterhead, as the latter can play an important role in commercials.
High-quality ads can be expensive, but they can potentially generate lucrative revenue. The best way to increase your profits is to increase your customer base, which simply means reaching more people. This leads us to one of the other methods on the How do I sell my products article, which is Google Ads.
16. Google AdWords
Google’s paid advertising program is a very effective way to get your website listed in search engines according to your desired search terms. This tool will especially help you while you work to improve your organic ranking in the free listings in the short term. Due to the increased competition, CPC can be high, but you can set a maximum monthly budget to control your costs. You can also try free advertising coupons and get some ads for your project for free.
17. Remember to repurpose the content
Posting marketing or blog content to promote your project is very important, but content creation takes a lot of time and effort. SEO teaches us that quality content is vital, but how do you create quality content over and over again?
When you repurpose content, you repackage pre-existing information in a different format, and then distribute it through new channels with the goal of broadening your marketing reach. For example, you can turn a blog post into a podcast or an article into a video. Extract every drop of your best content by repurposing it in clever ways.
18. Take steps to increase conversions
Your website may get a lot of traffic, but if you fail to convert visitors into leads, that traffic is of little use. The easiest way to convert website visitors into leads is to use a call to click to your website. Make sure your call-to-click appears prominently throughout your site, and make sure that it appeals directly to your target market.
Would you like to have the best car insurance offers sent directly to your email inbox? Want to be the first to get your hands on my new book? List questions that grab your readers’ attention, with a call-to-action such as: “Enter your email address below to get the latest offers!”
19. Distribution of promotional goods
Taking your business promotion to the ground can reap big rewards. Research conducted by the British Promotional Merchandise Association (BPMA) shows that more than 79% of respondents feel appreciated when they receive a promotional gift (such as personalized air fresheners, fancy pens or new mugs).
How useful a promotional product is is one of the most important factors customers consider when deciding whether or not to keep a product, so be sure to do some research on the best and most usable elements for your brand and target audience. Keep in mind that single-use plastics and other disposable items are harmful to the environment and are likely to upset environmentally conscious customers. Things like travel mugs or reusable bags can be great options. These elements are very useful and frequently used, which increases your brand awareness.
20. outdoor promotion
If you are wondering how to sell my products, you should consider offline promotion.
Outdoor advertising, such as Billboard advertising, is costly for small businesses. So you can place your ad in a strategic location for a much lower cost, and for a longer period, which increases the chances of customers seeing it.
21. Use of transportation
Using your own car as advertising space is also a smart and cost-effective idea. If you run a business that involves a lot of driving, take advantage of that by using your drive time as a marketing tool.
If you have a fleet of vehicles, you can order car magnets and stick them to all of your company owned trucks. People will see your brand anywhere your vehicles go, which is great for boosting name recognition in your area.
22. Don’t ignore the power of videos
Videos are very popular with consumers today and they provide an excellent way to market your business. Showing videos showcasing your product or posting educational videos is a very effective way to increase your customer base.
There are many ways that small businesses can use videos as part of their marketing strategy. The best known is the most widely used video platform on the web: YouTube. Building a YouTube presence for your business is a golden opportunity to expand your customer base. Commenting on videos related to your niche is another way to engage with users and increase your brand exposure.
23. Use affiliate companies to promote your products
Affiliate marketing is one of the most effective ways to increase brand awareness. It involves recruiting other people with large scale platforms and leveraging their followers to increase your company exposure. In return for endorsing your product, the affiliate marketer will earn a commission on all sales generated through their link.
The most important affiliate marketers are undoubtedly social media influencers. The term “influencer” is crucial here: not only will their testimonials reach hundreds of thousands of potential customers, but if your followers think their favorite Instagram personality is using your product, they are more likely to buy it. Clothing items have been known to sell out in minutes when a popular Instagram influencer names them.
To take advantage of this method, be sure to use influencers from the same industry as yours. Fitness influencers are inundated daily with affiliate marketing opportunities from health and fitness brands, as their target audience is almost exactly the same.
If you don’t have time to research affiliates, there are many affiliate channels you can use, which have tens of thousands of affiliates actively looking for products to promote.
24. Join associations and attend meetings of professional groups
Groups such as your local Chamber of Commerce or civic associations are powerful networking opportunities for your company. Meetings of local companies and entrepreneurs have become commonplace in most cities. Attend as many gatherings as possible, and try to establish relationships with companies or individuals that fall within the same field of your project.
Have business cards ready, and don’t forget to listen to the people you’re talking to. Ask them what they are doing and be interested in what they have to say. They’ll be pleased with your attention, and remember you better. You can also follow these connections on LinkedIn or by sending an email to boost your links.
25. Formation of partnerships
Connect with other small businesses that do similar work to you and work with them to offer a special deal for local customers. The goal is for both companies to make a profit by making an offer that will benefit both companies’ customer base. The dual offer should encourage customers to take advantage of both services, so make sure that the products offered by both companies complement each other.
Coupling not only creates an offer that is twice as attractive to the customer but also cuts marketing costs in half. By working together, you can save money on promotional costs and get valuable referrals.
26. Offer a free consultation
Offering a non-binding consultation gives you the opportunity to convert leads into clients. Find people who you think could use your services and offer them a free visit or meeting.
This allows you to offer the client practical solutions and demonstrate the value you can bring to them. It’s also a great way to explain what your business does and how it can help them personally, which will ultimately encourage them to try your services.
27. Word of mouth
92% of people trust the recommendation of friends and family. You can make this work to your advantage especially in a community based environment.
When you work with your first clients, don’t forget that you are indirectly marketing to their entourage of friends and family. Go the extra mile to give them a great experience, and they’ll be more likely to tell others about your service.
28. Study classes in your local community
If your industry requires specialized knowledge in an area, offer to teach some free classes at local venues. You will attract like-minded individuals, both as leads and connections. Either way, this will increase your brand awareness as well as your reputation, especially if the classes are free and provide a benefit to the community in some way.
You can also register to become a teacher in community education classes. Make sure everyone present has your company details, and encourage them to communicate and interact with your business on social media.
29. Donate a prize to a local fundraiser
If you make or sell tangible goods, try donating some of your products as a prize at a local fundraiser. If you provide services, donate a gift voucher. Not only will you help local causes, but you’ll also increase your brand’s visibility in the local community. The higher the quality of the award, the more popular it will be, and the more money the charity will make as well.
30. Have a conversation during a local event or meeting
This is very similar to the idea of teaching classes in your community but requires much less time and commitment. A conversation can run for an hour or less and is an opportunity to gather potential customers in one place, giving you a valuable marketing opportunity.
Not only does a talk showcase your knowledge and skills, it can be an invaluable opportunity to network with people who may not generally attend actual “networking events”.
These conversations will attract connections relevant to your industry, which is essential for expanding your business network. It will also give you an opportunity to build a relationship with potential clients and links.
31. Display your project listing on online marketplaces
Many online marketplaces connect buyers and sellers. Listing your business on these platforms is a great way to improve your brand visibility and promote your services.
Established platforms attract a large amount of traffic, which can lead to a huge increase in sales without any effort on your part. Selling on reputable websites boosts your credibility, which is another valuable currency in the marketing world.
32. Hold a contest
We’ve already talked about donating a prize to a local contest or fundraiser. But why not create your own competition? Use your social media to promote an exciting competition. Encourage your followers to share it with their friends to get additional entries, and to increase your followers at the same time.
Giveaways, freebies, prize draws or sweepstakes will generate buzz around your business. Focus on achieving maximum impact. And make sure that the freebie is related to the products you sell or the services of your business in some way. Check out websites like CustomInk to find customizable products that are somewhat related to what you do. Choose products that attract the attention of your target market and that you are likely to use regularly.
33. Corporate Social Responsibility
Ensure that your project contains a social responsibility strategy. This strategy includes incorporating social or environmental concerns into your project operations, to holding businesses accountable for their impact on society, and building an invested engagement with your employees.
The benefits of corporate social responsibility are not limited to companies only, but it carries several advantages for the individual as well. It is important to build positive relationships with employees and connect the business with the public. Advertise your activities both internally and externally to all stakeholders, and encourage them to join you in your efforts.
34. Host events in your community
Community events are a great way to build a relationship with your audience. Some companies have teamed up to host a hidden object search competition in their local cities with an incentive gift for the winners. Participants are provided with a map at their starting point, which could be your company’s office or storefront, before following a specific route around the other participating businesses. On the way, they search for hidden items to collect.
The goals of incubating events like this go beyond creating brand awareness. The way the contest is designed urges all participants to pass by your store or building, and makes sure they know where you are. Events like this aim to showcase to people what is available locally. Make sure to give participants the chance to win prizes to increase their enthusiasm.
35. Wear and use your products in public
If you come across Graham Melton at a party, chances are he’s wearing an extravagant tuxedo shirt on his back. That’s because his venture, Fluxedo Shirts, sells just that. Milton takes every opportunity to display his shirts, and wears them to all venues such as the Notting Hill Carnival and music festivals, making him stand out from the crowd. Wherever he goes, Graham gets a lot of comments and questions about his clothes.
36. to speak
Every type of event, be it planned or unexpected, presents an opportunity to a businessman to promote their ventures. Always carry a business card or samples of your products. Ali Wallace, the creator of recruitment agency DNA, has attracted many new clients by chatting to fellow passengers on the commuter train from his home in north Hertfordshire to London.
Even if the opportunity doesn’t present itself right away, it’s worth staying in touch with the people you meet by emailing them after an event or introducing them to other helpful contacts to keep the connection alive. They are more likely to remember you when an opportunity arises that may benefit your business.
37. Contact your local newspaper
Contact local newsagents and magazine vendors. Check if they want to do a pitch for your project. This coverage is free, and it will give your company and your product much more credibility than a paid advertisement can achieve.
The smaller the paper, the more likely you are to be recognized. Start with local publications and work your way up after getting a few successful featured pieces.
38. Participate in business prize contests
There are many prize competitions awarded in the field of business such as the “Entrepreneur of the Year” competition that is broadcast every week. And if you create something unique, there’s no reason why you can’t be the winner. And even if you don’t win the award, you will inevitably win a lot of press coverage and appreciation, which is a really great way to promote your project.
39. Use the phone
Create a call list of useful contacts and potential clients and reach out to them. Direct communication can be a great way to introduce yourself to potential clients and generate interest in your brand. Try to find the contact people who would be best able to help you, or who can make decisions about working with you. The chief marketing officer or the manager himself are your best bets if you can make it.
Briefly describe your business model and what you can offer them. Ask to book a meeting or appointment to discuss how to solve a problem they may be experiencing or help them meet their needs. Sometimes a casual chat, such as a coffee, can be more effective.
40. Comment on related blogs
Find blogs in your field, and comment on posts, including your URL if you can. Not only will this create links within your target segment, but it will also improve your search engine optimization. If the website is reputable, Google will capture the link between the blog and your site and index your content at the top of the rankings by association.
Apart from SEO, valuable comments will generate interest and get engagement from the audience. Anyone who interacts with you, or even anyone who sees your comment, is a potential customer. Building friendly relationships with competitors and other bloggers also opens the door for future collaborations.
41. Start posting as a guest
Guest posting is creating content as a guest on someone else’s site for their own audience, giving your brand credibility among a new group of people.
This is also an effective way to get backlinks to your website from popular sites with great domain authority.
Writing an article that relates to or promotes your project is free marketing. You can even reciprocate with similar brands by offering them a guest spot on your own site.
42. Participate in trade fairs
Presenting at trade fairs is much more valuable and effective than attending networking events. You can kill two birds with one stone, that is, you will be able to make valuable contacts with key companies in your field and also target potential customers at the same time.
Trade shows usually focus on an industry, which means you’re immediately exposed to masses of buyers looking for products like the one you’re offering. The only downside is the price of attendance is a bit expensive. Do your research first to see how much you can earn and then make a decision that works for you.
43. Get on air
Local TV stations are always looking for new guests. Talk shows are also constantly looking for innovative content and interesting people to interview. You have nothing to lose, call as many talk shows and news stations as possible and offer to appear. Include a brief profile of who you are, what your project does and what makes you unique or interesting.
The podcast market has also exploded in recent years. There are now thousands of podcasts available for free to huge audiences. Find some popular podcasts in your niche and offer to share your expertise or give them an interview. If you succeed, look for podcasts published on larger platforms like Apple Podcasts or Spotify, which have more authority and more download traffic.
44. Facebook ads
One ad format that deserves a special mention is Facebook Ads. Facebook keeps a lot of data about its users, which means you can target specific demographics of people who might need your products. To get the most out of Facebook ads, you need to know your customer well, so you can tell Facebook who they should target.
You can use metrics like age, marital status, geographic location, and hobbies to determine your target market. With these metrics, you can create landing pages that encourage visitors to enter their data, and generate valuable leads.
Facebook ads can be expensive but they have the advantage of reaching an audience on a massive scale. Take a look at your Facebook ads to see which landing pages are attracting the most leads.
45. Leverage Instagrammers relevant to your business
We’ve already talked about the power of Instagram Influencers as a marketing tool, in the context of affiliate marketing. But you don’t need to pay these Instagrammers to make use of their followers.
Influencers with a huge fan base are less likely to refuse to market a product for free. Send them the freebie they want and there’s a good chance they’ll mention your gift on their pages if they like it.
The same goes for YouTube stars. If a YouTuber likes your product, they will use it in their videos, which will increase the flow of leads to your project. Find the biggest social media personalities in your niche market and shower them with gifts!
46. Build credibility on Trustpilot and Yelp
According to Trustpilot, over 93% of customers read reviews before buying from an unfamiliar company. Sites like Trustpilot and Yelp collect reviews from consumers on thousands of specific products, websites, and brands. Having a trusted profile on these review sites can go a long way in establishing credibility, authority, and trust in your brand.
Trustpilot offers a free tool called Benchmark, which lets you see how your product is performing on their site. This information is essential to improve your brand’s reputation. So be a constant listener to your customers.
Perhaps the best way to establish a good relationship with your customers is to read, promote and act on their feedback. Ask for reviews and display them prominently on your site. Consumers like to feel heard, and listening to your target audience is essential to retaining existing customers, as well as attracting new ones.
47. Set up Google Alerts
You need to be aware of your public image, that is, how the public perceives you and what people say about your products and services. Google Alerts sends you the latest content related to the terms you entered. You can set up an alert for your brand name, website domain or company email address, and you can also set up an alert for your competitors.
You’ll receive a report anytime someone posts new content about your business or any other keywords you’ve set up. If someone posts a bad comment, you’ll be the first to know, which means you can respond quickly to mitigate the damage. Perhaps you can address the issue on your site, on social media, or contact the reviewer in person to see if you can change their mind.
It also helps to know the good things people say about you. If a local media publishes a glowing review of your product, you can share the content to increase your sales.
48. Create a customer loyalty system
Encourage loyal consumers and keep happy customers coming back by introducing a loyalty system. You can do this via a points system, a loyalty card, or by sending privileges to old customers or frequent buyers. You might offer customers a discount on their birthday, or a free product with their tenth purchase.
Any program that encourages customers to increase how often, or how much they buy, is a great way to increase sales and grow a loyal customer base
49. View discounts
This may seem obvious, but you’d be surprised how many people miss it. People love good deals. Even the smallest discounts can generate a huge increase in sales, if targeted the right way. Oftentimes, small businesses fear losing revenue when they cut their prices, forgetting that the promotion will bring in new customers.
If you’re worried about lowering your prices too much, a smart trick is to increase the base price, then offer discounts on those prices. Your products immediately become more psychologically attractive if they are reduced.
If you have an e-commerce store, use an active discount code. Email it and post it on your social media pages to increase your online sales.
50. Improve your customer service
There is nothing worse than poor customer service. It will make you lose your customers and potential customers because word spreads quickly. A strong customer service strategy focuses on prevention. Implement professional and discerning customer service where it is easy for customers to contact you when they are unhappy. The sooner you can deal with a problem, the better.
Customer satisfaction ultimately comes down to the product itself, so work to deliver the best product you can, under the best conditions. Great product and fast delivery, no complaints.
Your customer service strategy should also focus on responding to negative comments, responding to dissatisfied customers and offering to make adjustments. You can offer them a free product or a discount on their next service. Sometimes just a sincere apology can be the difference between losing a customer and keeping a customer. Even better if you can make edits publicly, it will boost your company’s reputation and encourage positive feedback on the web.
51. Public invitations
If you’ve recently changed your brand or moved elsewhere, hosting a public invitation event is an excellent way to generate local interest. You can serve drinks and snacks yourself or hire a catering company. Send invitations to your mailing list, place ads in local stores and post flyers around the local area.
Give a special promotion to everyone who appears or announce that a demo will take place in the evening. Anything you do to encourage attendance and create some buzz around your event will boost your brand exposure.
52. interest renewal
Don’t let former customers slip away from the net. Sometimes all it takes is a simple reminder that you’re there to get previous customers to make a new purchase. Introduce a system where you can send emails to customers who haven’t interacted with you for a while. You can also include a special discount code in their message or email.
People like to feel special, and personal promotion is the perfect way to retain customers.
The least used social media platform is Pinterest. However, it can be an innovative way to market your products to a specific target audience. Image-focused platforms have high engagement levels, so if you can post attractive images of your products, you will likely get some attention.
54. Sponsor a sports event or team
If you are a local business, there is no better way to promote it than by giving back to your community. Sponsoring a local event or sports team is a great way to market your business in a way that has a positive impact on the community.
Large companies can consider sponsoring a local sports team for a year, by providing financing for the club and paying for tournaments. You can negotiate sponsorship terms: either players will wear your brand on their shirts, or you may want exclusive advertising rights in their tournaments
If your budget is lower, consider sponsoring a one-off event, such as a city fireworks display. Your brand will be featured on all tickets and advertisements for the event. Sponsoring something in your local area is also a form of CSR.
55. Hold a webinar
If your business focuses on specialized knowledge, consider hosting a webinar. Holding a webinar has the added benefit of reaching potential clients and business contacts around the world, which can seriously expand your network.
An easy way to hold a webinar is to go live on Instagram or Facebook and receive questions from comments, private messages, or the “Ask a Question” function on Instagram. Alternatively, you can invest in some webinar software to create a professional webinar. If your webinar is helpful, people are more likely to talk about it.
56. Run a contest on social media
One way to increase followers on social media is to run a contest that encourages users to share your page. This can be as simple as giving gifts to people who comment on your posts.
For a broader campaign, consider using a photo contest. Ask your followers to take a picture of your product in a funny or interesting setting, or upload a picture of themselves using your product. The most important thing is to create a simple hashtag that matches your contest. This will allow you to see all the entries, and it will also allow your contest to access all of the subscribers’ followers as well.
Your contest doesn’t have to be related to your product, you can ask for a funny picture, a picture that fits a certain explanation, or something completely different and then use your product as a prize. Think of something catchy and innovative, think of something that goes with the trend. The best viral content is the funny content.
57. Add a visual aspect to your content
This is a very straightforward way to increase the power of your content. People get bored easily. The best way to keep people interested while reading your content is to break up your text and make your paragraphs short and snappy, and your article engaging. Make sure your website design and branding are neat and attractive, but not distracting. Include some pictures related to the topic of the article for the enjoyment of the readers.
To promote your content, create an interesting and funny infographic. And make sure it’s postable: A dissonant statistic or fun piece of information is more likely to be shared among friends and family on social media, which is great business promotion.
Podcasts have skyrocketed in popularity in recent years. Whether you’re running, in the shower, or even working, you can listen to a podcast. More and more people are using it to learn about topics they find interesting, or to stay updated on issues in their field.
If you work in a specific field, consider working on a podcast. You can share knowledge or provide insight into your company, or interview key competitors in your field. If you can find unique content, you can reach hundreds of thousands of listeners, which is invaluable in marketing. You can upload your podcast for free on sites like Buzzsprout and Podbean.
59. Hiring a marketing consultant
Implementing an effective marketing strategy can take a long time but it is one of the best investments you can make. It is the single best way to increase your profits and ultimately grow your business. You might consider outsourcing marketing as a marketing consultant to help you find the most effective strategies for your project.
Outsourcing can also be a cost effective way. Marketing consultants often have a lot of contacts in the industry and can earn huge savings on several marketing avenues, which will quickly cover their hiring expenses. Find someone with an impressive background in marketing and take advantage of their specialized skills and experience.
60. Do not send spam
Finally, in the article How do I sell my products, spam emails. We are all tired of boring content! The simple way to avoid spamming your customers is to make sure you send emails with real ads for new products, features, or a contest. Much fewer people would likely unsubscribe from your email list if they had a genuine interest in what you had to say!
Business promotion case study
Kate Jenkins is such a fan of Twitter that she almost grew her entire business, Gower Cottage Brownies, with Twitter alone. In 2007 she started making chocolate brownies in the kitchen of her country house in Llanmabog, Wales, and selling them in the local village shop. These chocolate cakes have won the admiration of customers and many awards. Which made Kate spend £ 200 on creating a basic website to expand the scope of her project and start selling online.
A year after the site was created, a friend suggested that Kate join Twitter to promote her project. At first, she was hesitant. But she joined as @gowercottage and ran weekly contests to win a box of her brownies. The contests weren’t about cake, they were often about something funny or silly, like suggesting the best compliment for Valentine’s Day, or imagining the song that might be played in the changing room at a rugby match. Cakes go to the people who tweet the funniest or most unique answer. Kate’s “Monday Mayhem” contests have gained a large following in no time.
After over 75,000 tweets, Kate has over 5,000 followers, and her turnover has grown to £120,000. She estimates that £40,000 of that sum came entirely from her Twitter efforts. Votes from its followers also helped it win The Observer Food Monthly’s award for Best Online Retailer in Wales two years in a row. Jenkins said, “Not only do people buy my cakes, but they support me and talk about my products whenever they get the chance. Twitter has really changed my life.