How to Market a New Product: 10 Tips for Effective Product Marketing
Are you looking for a way to market a new product? This article provides you with 10 effective strategies that will help you market a new product and generate the sales you aspire to.
Launching and marketing a new product in the market can be the beginning of a great successful journey or vice versa. It is a key moment that requires a lot of care and attention.
10 New Product Marketing Strategies
As with any new endeavor, it is important to have specific goals and a solid plan to follow. For a new product launch, it is necessary to conduct market research, identify potential buyers or customers, and then create a strategy that shows how to get your product across to the consumer crowd. Thinking about these things clearly will greatly increase your chances of success, so without further ado, let’s take a look at 10 new product marketing strategies for launching your product:
Organizing competitions before launch
For a product to go viral, you need to create excitement weeks or even months before it’s launched.
One of the most popular methods of doing this is with pre-launch giveaways and contests. Give your product away to an exclusive group of lucky participants, in return for helping spread the word. There are a wide variety of options: Instagram contests, prizes for the most creative ideas, gifts, and so on.
Whatever option you choose, try to create content that is relevant to your product to help it spread. Get users to share their own experiences with your products on their social media, or create a good TikTok challenge. Get creative with your messages to make sure people don’t see them as spam and give your followers bonus points if they tell their friends about you.
Search Engine Optimization
Your SEO should be on point. Having a website that is well positioned on search engines gives you a stable “base” of traffic that allows you to showcase your new product, and it is much easier than starting from scratch.
For your search engine optimization to work properly, you need to provide your users with information that will attract them. Focus on improving three areas:
* Keywords: Don’t think about the name of your product or its specifications, but think about how new users will search for it.
* Meta descriptions: Meta descriptions are a summary of your web page on search engines, so it should be short and attractive. But beware! Google may sometimes ignore this description and display the first lines of your page, so make sure it is able to attract visitors as well.
* First paragraph of text: The goal is to make sure that readers understand your product in as little reading time as possible.
Create shareable content
Consistent content creation is one of the most reliable digital marketing strategies, especially in the medium and long term. It is one of the best ways to market a new product in the long term.
Invest the time in creating a quality blog that talks about your business or discusses relevant topics that consumers might be interested in reading. The goal is to get users to engage with the content you provide, and to bring traffic to your website on a regular basis.
Take advantage of your remarketing opportunity
Consumers go through different moments during the buying process and may not be ready to buy from you immediately after hearing about your product. But that doesn’t mean they are still potential customers! You can incubate them overtime by using different remarketing techniques.
Remarketing can also be used with regular followers of your brand. Keep in touch with your most loyal customers (through a newsletter, for example) and of course, don’t forget to tell them about your new product launch.
Create a recommendation system
Word of mouth is still an effective way to spread news about new products or services. Users naturally talk to their friends about the products they use and recommend. You can also grow this medium by creating an incentive system for recommendations.
Everyone loves to get “freebies” so all you have to do is offer a discount or free shipping in exchange for telling their friends about you. This is a common technique used by many apps such as Uber and AirBnb.
Improve your website speed
This is a trick as simple as it is effective: make sure your website is running at full speed.
There is nothing more frustrating than a website that takes too long to load. A fast and smooth website improves user experience and brand image.
There are many things you can do to improve the load time of your website, many of which involve behind-the-scenes code and processes, so we recommend talking to an expert. In the meantime, a quick fix could be to ensure that your images are of high enough quality to look crisp. But keep in mind that the larger the image file size, the slower the website will run.
Establish relationships with influencers
Influencers are the kings of social media marketing. As experts in a particular field or industry, they tend to have a loyal audience waiting and willing to follow through on their recommendations. Think of marketing a new product with the help of influencers as a digital version of word of mouth marketing.
The most popular strategies for getting bloggers and influencers talking about your brand are organizing events and sending out free samples. Keep in mind that you cannot “buy” their opinions or recommendations so as not to damage their credibility with the public. Take the time to check out the most interesting influencers who are most willing to collaborate with you.
Take care of your customer service
Over the past few years, customers are used to getting answers from companies 24/7, so set up a system to help them whenever they need it.
Customer service is one of the areas that requires the most scrupulousness in terms of personnel selection.
Your company ambassadors must be patient and empathetic in order to provide the best possible customer service.
Prepare a list of frequently asked questions before launching your product
When marketing a new product, users usually have a bunch of questions about how it works. The more creative it is, the more detail it takes to explain it. You should devote as much time as possible to preparation by creating a comprehensive and clear “Frequently Asked Questions” section. You can also encourage users to visit this list before contacting you with questions.
You can also include your FAQ list in your social media content as a way to answer new user questions and share how your product works.
Don’t forget about email marketing
Email marketing often gets a bad rap for being outdated, but the truth is that it is still very effective. Don’t overlook this marketing strategy!
To effectively implement your email marketing strategy, you must first create a database with your customers. The more information you have on each of them the better. Think about things like age, residence, and of course previous purchases or products they’ve shown interest in.
Use this information to create a highly customized messaging strategy. Try to make the user feel as if the emails were written especially for them. Marketing automation can be of great help in managing this information efficiently.
Best products marketed on social networks
If you’re not marketing your new product on social media, you’re missing out on a huge marketing tactic. The idea that “social networks don’t work” is an excuse from the past. Sales of some products are booming through social media.
To prove our point, here are some key findings from the latest annual Social Media Study, which looks at which products sell best on social media and how this type of marketing of a new product on social media platforms contributes to sales.
The first thing that stands out from the IAB data is that social networks play a very important role in purchasing decisions:
* Two out of three users report that social networks have influenced them when they decide to purchase a product or service. And it proved that Facebook is the most effective among them.
* Social networks influence decisions about buying clothes, shoes and accessories (49% of users), and women in particular (61%)
* As for purchase triggers, special offer or pricing (36%) and interest in the product (25%) are the most effective.
Being on social networks will obviously help you sell more, however only 14% of people surveyed said they made a purchase directly from a social network. This percentage rises to 19% among younger users between the ages of 16 and 30. This number is most likely due to the limited number of brands that offer the ability to purchase their products or services directly, as purchasing habits have not yet adapted to this new phenomenon.
For the assessment of communication between different advertising channels, IAB provides very valuable data. About 27% of global users and 34% of the younger generation have visited a brand’s social networks after seeing one of their products advertised on TV or in press such as magazines. We can see that there are certainly very good prospects for cross-advertising between the online world and the physical world. This percentage varies according to the type of product:
32% (44% for women) for clothing, shoes and accessories.
31% (36% for men) tickets for planes, trains, boats or car rentals.
29% for hotel stays and cottages.
26% on movies.
25% off on music.
21% (31% for men) for electronic devices.
And finally, 20% (33% for women) in cosmetics, beauty and body-related products.
There is no doubt that social networks really facilitate selling and can be a great opportunity to showcase your brand’s latest offering. To turn your product into a best seller, focus on getting quality leads, and take care of your content schedule. We hope these tips will help you successfully market a new product!.