What is Digital Marketing? WWNEED.COM
Digital marketing is any marketing that uses electronic devices to convey promotional messages and measure their impact on customers. Digital marketing usually refers to marketing campaigns that appear on your computer, phone, tablet, or other device. It can take many forms, including online video, display ads, and social media posts. Digital marketing is often compared to “traditional marketing,” which includes magazine ads, billboards, and direct mail. The strange thing is that television usually falls within traditional marketing.
As a marketer, it is important to have a strategy that enables you to take advantage of the digital world. The latter should include an online advertising presence, brand building, and great customer experience.
What is digital marketing?
Digital marketing, or what is also called online marketing, is the promotion of brands and communication with potential customers using the Internet and other digital forms of communication such as email, social media, electronic advertisements, and text messages.
In other words, if the marketing campaign includes digital communications, it is digital marketing.
Types of digital marketing
Digital marketing is divided into many types. Here are some key examples:
Search engine optimization
Search engine optimization is, technically, a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages more attractive to search engines.”
SEO is a science because it requires you to research and balance different contributing factors to achieve the highest possible ranking. The most important elements to consider when optimizing a web page include:
- Content quality
- User engagement level
- Compatibility page for all electronic devices.
- The number and quality of incoming links
Strategic use of these factors makes SEO a science, but the unpredictability of results makes it an art. There is no rule that guarantees you a high ranking. Google changes its algorithm almost constantly, so it’s impossible to make an accurate prediction. What you can do is keep a close eye on your page performance and make adjustments accordingly.
Content marketing
Search engine optimization is a key factor in content marketing, and the latter is defined as a strategy based on distributing content that is relevant to the target audience.
As with any marketing strategy, the goal of content marketing is to attract leads who eventually turn into customers. But instead of enticing potential customers with the potential value of a product or service as in traditional methods, you offer free value in the form of written materials.
Content marketing is very important, and there are a lot of statistics that prove it:
- 84% of consumers expect companies to produce content that is entertaining and useful.
- 62% of companies with more than 5,000 employees produce content daily.
- 92% of marketers consider content as an important asset.
Like any other type of marketing, content marketing can be tricky. The inability of content marketing writers to rank high in search engine results may be a barrier to audience interaction with your brand. Therefore, be smooth in choosing and marketing content.
Social media marketing
Social media marketing enables you to increase traffic and further brand exposure. The most popular social media marketing platforms are Facebook, Twitter, Instagram, and YouTube.
Social media marketing offers built-in engagement metrics, which are extremely useful in helping you understand how engaged you are with your audience. You can also decide which types of interactions are most important to you, whether the number of shares, comments or total clicks on your website…
Buying directly may not be one of the goals of your social media marketing strategy. Many brands use social media marketing to start conversations with audiences rather than encourage them to spend money right away. This is particularly common in brands that target older audiences or offer products and services that are not appropriate for impulse buying. But these decisions depend on the goals of your company and the quality of your product.
Pay-per-click marketing
A pay-per-click service publishes an ad on a platform and pays each time someone clicks on it.
When a spot on a search engine results page becomes available, the engine fills it in an instant auction. The algorithm prioritizes available ads based on a number of factors:
- Ad quality
- The importance of keywords
- Landing page quality
- Bid value
Pay-per-click marketing campaigns also contain some actions that viewers are supposed to complete after clicking on an ad. These actions are known as transfers. These transfers may be made by making a purchase, subscribing to a newsletter or by making a call from your home.
Whatever your choice of targeted conversions, you can track them across your chosen platform to see the movements and results of your campaign.
Affiliate marketing
Affiliate marketing allows someone to make money by promoting someone else’s business. It may be the promoter or the company working with the promoter, but the process is the same either way.
Affiliate marketing works using the revenue sharing model. If you are an affiliate marketer, you will get a share each time someone buys the product you are promoting. But if you are the merchant, you pay the marketing company for every sale they help you make.
Some marketers choose to review only one company’s products, while others choose to work with multiple merchants.
Whether you want to be an affiliate marketer or are looking for one, the first step is to make contact with the other party. You can use a platform designed to connect businesses with retailers, or you can start or join an individual retailer program.
If you are a retailer and choose to work directly with affiliate marketing companies, there are several things you can do to make your program attractive to potential promoters. You will need to provide these companies with the tools they need to ensure success. This may include incentives for great results as well as marketing support and pre-made materials.
Embedded advertising
Native advertising is marketing in disguise, its goal is to blend in with the content surrounding it to cover its character as an advertisement.
Native advertising was created as a response to the criticism that ads are getting from consumers who conclude that paying for ads makes them biased, and so they ignore them.
Native advertising avoids these charges by providing information or entertainment before it gets to anything of a promotional nature.
It is always important for potential customers to know that what they are looking at is an advertisement, so focus on using words like “sponsored”. If these indicators are hidden, readers may end up spending a long time with the content before realizing that it is an advertisement.
When consumers know exactly what they are getting, their perception of your content and brand will improve. Native ads are intended to be less intrusive than traditional ads, but they are not intended to be deceptive.
Marketing automation
Marketing automation uses software to run digital marketing campaigns, improving the efficiency and relevance of ads
Marketing automation allows brands to:
- Collect and analyze consumer information
- Designing targeted marketing campaigns
- Send marketing messages and publish them at the right times to the right audience
Many marketing automation tools take a potential customer’s engagement with a particular message as a criterion for determining how to market other products. This level of personalization means that you can effectively create an individualized marketing strategy for each client without any additional investment of time.
Email marketing
The concept of email marketing is simple you send out a promotional message and hope that a potential customer will click on it. However, the implementation is more complex than it might seem. You must first make sure that your emails are required. This means having an opt-in list that does the following:
- The uniqueness of the content, whether in the text or in the subject line
- Shows what kind of emails the subscriber will receive
- Offering an obvious opt-out option
- Incorporate both transactional and promotional emails
Your potential customers should see your campaign as a valuable service and not just a promotional tool.
Email marketing is effective, with 89% of professionals describing it as the most effective method in their opinion.
It would be better if you combined it with other technologies such as marketing automation, which allows you to segment and schedule emails to meet customer needs more accurately and effectively.
Benefits of digital marketing
In addition to widespread exposure and exposure to a large number of customers, digital marketing provides many other advantages. Here are some of them.
wide geographical range
When you post an ad online, people can see it no matter where they are (unless you geo-restrict your ad). This makes it easy to expand your project into the market.
Cost effectiveness
Not only does digital marketing reach a wider audience than traditional marketing, but it also requires a lower cost. The overhead costs of newspaper ads, TV spots, and other traditional marketing opportunities can sometimes be prohibitive. It also gives you less certainty about whether your target audience will see these messages.
With digital marketing, you can create one piece of content that may attract visitors to your blog as long as it is active. You can also run an email marketing campaign that delivers messages to targeted customers on a special schedule, and it’s easy to change that schedule or content if you need to do so.
Results can be quantified
To find out if your marketing strategy is working, you need to know how many customers you attract and how much revenue you generate in the end. But how do you do that with a non-digital marketing strategy?
There is always the traditional option of asking every customer, “What are your impressions of our product?”
Unfortunately, these traditional methods are not suitable for all industries. Not many companies get to have one-on-one conversations with their customers.
With digital marketing, monitoring results is simple. Digital marketing programs and platforms automatically track the number of desirable conversions you are getting, whether that means email open rates, visits to your homepage, or direct purchases.
Easy to customize
Digital marketing allows you to collect customer data in a way that offline marketing cannot. Data collected digitally tends to be accurate and specific.
Imagine that you provide financial services and you want to send special offers to people who have viewed your products. You know you’ll get better results if you target each customer individually, so you decide to run two campaigns. One is for young families who have researched do-it-yourself life insurance products, and the other is for young entrepreneurs who have considered retirement plans.
How do you collect all that data without automated tracking? How many phone records do you have to go through? How many customer profiles? How do you know who has or has not read the brochure you sent?
With digital marketing, all this information is at your fingertips without any effort.
Greater customer engagement
Digital marketing allows you to relate more to your customers. Most importantly, it allows them to communicate with you.
Think about your social media strategy. It’s great when your target audience sees your latest post, and even better when they comment or share it. Not to mention the hype surrounding your product or service every time someone joins the conversation.
Customer engagement goes up when they become active participants in your brand story. This sense of ownership can create a strong sense of brand loyalty.
Easy and convenient transfers
Digital marketing allows your customers to take action immediately after seeing your ad or content. With traditional ads, the immediate result you can hope for is a phone call shortly after someone sees your ad. But how often does someone have time to connect with a company while they’re doing the dishes, driving on the highway, or while they’re at work?
With digital marketing, they can click on the save post button. They may not make a purchase right away, but they will keep in touch with you and give you a chance to interact with them further.
Digital marketing creates growth
Digital marketing should be one of the main pillars of almost any business’s overall marketing strategy. There was no way to stay in constant contact with your customers before, so take this opportunity seriously, and make sure that the more you use digital marketing tools, the more your company can grow.