7 ways to keep existing customers and attract new ones
It is no different that the customer is the source of the profitability of any business, and the backbone of its continuity, growth and prosperity, but today the view of the customer is different from what it was in the past, so maintaining customers has become the first goal, and efforts to expand the base and attract new customers come second.
Marketing in its infancy relied only on bringing in new customers, without focusing on maintaining them, and the continuity of their financial flow. But in a highly competitive market in which thousands of businesses compete fiercely to attract customers, no business can survive without building a loyal customer base.
Customer retention in 7 steps
Did you know that the effort and resources spent to maintain existing customers are much less than the resources directed to bring in new customers? But at the same time, the task of retaining customers is not easy. If you are looking for ideas to satisfy customers, here are the best steps to keep customers:
1. Predict customer needs and requirements
If you want customers to come back to you again and again, you have to know the needs and desires of your customer base, so that you can provide products and services that meet their needs and satisfy their desires.
Understanding your customers well by knowing the challenges they face will give you the ability to predict their future needs and will allow you to be proactive and vigilant, outperforming your competitors.
2. Try to add real value to customers
The product must carry a good or a service, the value that customers expect and more, and that changes their lives for the better, and this is the best way to provide high quality customer service.
Keep in mind that you see what you offer in the eyes of your customers, how they will benefit from it, and what problem it solves, while working to constantly improve what you offer in line with market changes, and changing tastes and customer trends.
3. Treat customers sincerely
Learn to sell honestly. Not only should the customer trust the product, they should also trust your description of the product and the way you present it. The customer is looking for you to provide realistic reasons as to why your product meets their needs or wants.
It treats its clients with credibility to earn their long-term satisfaction and loyalty. Lack of credibility negatively affects the reputation of your organization.
4. Build real relationships with your customers
Strengthen the relationship with your customers and give them a sense of distinction. You should always surround your customers with an aura of privacy, and if you succeed in forming real relationships with your customers, you will gain their trust and satisfaction and enhance their sense of loyalty and devotion to you and your establishment.
He loves every customer to feel important, and knowing his name or the products he prefers may be all it takes to get him back to you again. There are no “small” customers, treat all customers as if they are going to spend a huge amount of money in your store. The results will definitely be amazing.
5. Listen to your customers and take care of their feedback
The customer is certainly not always right, but he should always feel that he is being listened to.
You must listen to customers and pay attention to what they are complaining about. Nothing makes a customer more angry than if he thinks you don’t care about his complaint or indifferent to his feedback, show that you care, and show him that you are listening.
Just paying attention and listening to the customer’s complaint may turn him from an angry customer to the biggest defender of your facility.
6. Don’t make big promises and deliver more than you promise.
Negligence in implementing the promises you made is one of the most dangerous behaviors that must be avoided, due to its negative impact on your relationship with your customers. Make sure you deliver on the promises you make, and you can achieve a lot of benefits by striving to deliver beyond customers’ expectations.
do not make promises that you cannot keep; If you make a promise that you will solve a problem, or, for example, that you will deliver a product on a specific day and time, it must be done on the same date. Think before you make any promises, breaking promises is something that annoys the customer more and makes him disappointed.
7. Communicate with customers who leave the product
Even if a customer leaves your product, there is still an opportunity to take advantage of this situation, and identify the mistakes that you can correct to keep your current customers and keep them away from the idea of abandoning you in the future.
Even though these customers have stopped paying to use your product, you can still get a lot of valuable information for your business.
You should take advantage of the results that you will obtain in identifying the reasons that led customers to leave the product. A simple email can do the trick, and you can also talk to the customer by phone if he doesn’t mind. You need to find out the reasons why he left, and then check for similar cases to fix them as soon as possible.
In fact, in order to succeed in building a loyal customer base, and in order to win the hearts of your customers and achieve the highest satisfaction rates for them, you must know why the customer should choose to return to you again without your competitors!
Marketing will bring you customers but only the quality of service is the reason to keep customers
The measures and strategies you take to increase sales to your existing customers are just as important as what you do to get new customers. In fact, retaining existing customers may be even more important to your long-term success.