Smart Marketing Methods 10 Smart Marketing Methods 2023
Smart marketing methods are those marketing techniques and efforts that properly position yourself to the market. Learning the principles of marketing and acquiring minimal marketing knowledge is the first step to being able to know how to reach your target audience and how to communicate with them. Thus, you can choose for yourself which methods can work well for you and produce the results you desire.
Internet marketing is a vital part of today’s marketing strategies thanks to the boom of the internet and mobile, but it is not the only part. Traditional marketing methods can be very effective in attracting new customers and increasing awareness of your brand. Smart marketers rely on effective marketing plans that balance between traditional and electronic marketing methods as well as direct and indirect.
10 ways to smart marketing for 2023
In this article, you will learn about 10 smart marketing methods, some of which produce results and direct sales, and some that rely on an indirect marketing strategy that pays dividends in the long run:
1. Social platforms
The really smart marketing methods are the ones that will get you direct sales. Currently, social platforms are considered the smartest e-marketing tool that marketers and companies include in their marketing strategies to reach target markets with more quality and effectiveness.
Marketing on popular social media like Facebook and Twitter is getting very expensive these days. However, neither of them may be the best platform to use given your type of business, you don’t need to be everywhere at once! In addition, it is often saturated with a lot of marketers, which increases the competition. so, what are you doing?
The right social platforms must be chosen wisely because you need to target and engage your audience precisely. You focus on the platforms that are most relevant to your business. After all, your goal is to help the audience find you. You should choose two or three platforms and start focusing your marketing efforts on them. (6 Best Social Media Advertising Platforms)
2. Chatbot
Chatbot technology or “chatbot” uses artificial intelligence technology to send instant messages, at any time, with customers or users, with more than 1.4 billion people interacting with chatbots, more than 80% of companies rely on this technology. By 2022, the value of what this technology provides to companies will amount to more than $ 8 billion annually, especially in the banking and medical industries sectors.
The most prominent reasons that drive many customers to prefer interaction with the chatbot we find: the speed of response and the speed of answering questions (it will not take time to think), then patience, the bot will not lose its temper or get angry with you. Of course the bot never forgets, so the chatbot offers Outstanding customer service, meeting high customer expectations, which means we can free up time for you to focus on the most important business.
For example, Uber uses chatbot technology to communicate with customers, making it easier for customers to use the service and rent cars through a chatbot, whether from the app or even Facebook Messenger.
3. Stories
After the rise in the popularity of social media stories, it has become very necessary for marketers to try this marketing strategy, and it is one of the best profitable social media advertising campaigns to date.
And since the duration of the story is 24 hours and then it disappears after that, it is an opportunity for marketers to take advantage of the principle of the customer’s fear of losing the opportunity and thus increase the customer’s interaction with the story or offer before it disappears.
The first platform that created this concept is Snapchat, and after that many applications and websites imitated the idea on their platforms.
4. Increase brand awareness
Marketing efforts aimed at increasing brand awareness are part of the overall integrated marketing strategy for all business entities. Ways to increase brand awareness include appearing as topics, product ads, product likes, brand content, brand ads, native ads, sponsored content, or a combination of the above.
If someone searches on the Google search engine for your product or company and does not find you, then this means that you are losing a lot of customers. You may have worked on improving your brand’s presence on social networks, but to no avail because that alone does not mean that you have a prominent brand online.
Building your brand is arguably the smartest of all indirect and long-term marketing strategies. Your brand will mostly consist of the following: trade name, logo, colors.. You will need to spend a little money to get the right logo and colors for your business. It’s worth investing in your brand – what you spend now pays off tomorrow. When you think of successful companies that only make small changes to their brands over the decades, you can see how important this is to your success.
5. Influencer Marketing
Influencer marketing is a type of word-of-mouth marketing, based on using famous people to promote their followers, instead of direct marketing to everyone, you pay influencers to promote your product on your behalf using influencers has become a very effective marketing method to attract customers, influencers can be public figures, or celebrities on Instagram Or YouTube stars. Likewise, famous bloggers and journalists who can spread awareness of your brand or product through their social channels, and because people trust the opinions of consumers like them, some companies use the same audience for promotion, as they are also influential, but less famous and perhaps more effective than famous personalities.
6. Video Marketing
The internet is increasingly about video. It’s incredibly easy to press play, sit back, and watch something. Therefore, it is not surprising that a third of the activities that users do on the Internet revolve around watching video. Thus, it is considered a resource to be reckoned with for marketers and companies.
Videos engage viewers in a way that the written word cannot, creating an endless chain of opportunity after opportunity online. At the same time, video marketing requires more effort and costs. Well, these statistics are enough to tell you the importance of video marketing and you realize the size of its benefits:
35 times more chances of appearing on page 1 of Google search engine when there is a video. Including a video on your landing page improves your conversion rate by 80%, while adding a video to your newsletter increases clicks by 200-300%. It is enough to know that 87% of marketers on the Internet adopt video marketing strategies with a spending volume of approximately $5.4 billion, and 90% of consumers say that watching a video helps them make a decision to purchase a product. also.
7. Email marketing
Email marketing achieves a much better return on investment than other email marketing techniques if you use it well, as simply for every $1 you spend on email marketing, you get $38 back. It can be said that email marketing is the most effective marketing method out there.
With a mailing list of your interested customers, you can inform them about new products, provide coupons and discounts, and provide useful information that they can use.
8. Behavioral targeting marketing
Behavioral marketing targets consumers based on their behavior on websites, rather than just the content of the pages they visit. Behavioral targeting includes a set of techniques and methods used by website publishers and advertisers that aim to increase advertising effectiveness using web browsing behavior information.
Typically, behavioral targeting uses information gathered from an individual’s web browsing behavior. When a consumer visits a website or using an app, the pages they visit, the amount of time they view each page, the links they click, the searches they perform, and the things they interact with. It allows the Sites to collect that data, and other factors, to create a “cookie” that links to that visitor’s web browser. As a result, we can use this data to create specific audience segments based on visitors with similar profiles.
Behavioral marketing can be employed for companies that have different types of audience profiles or diversity of products or services.
9. Contextual advertising
One of the smart marketing methods that you can use is contextual advertising. It is a form of advertising that appears on the Internet or other means, such as showing ads that match the context of an article on a blog or that advertisement that appears with the context of a video clip on YouTube, for example.
On the web, ads are displayed by an automated system based on the content of the content presented to the user. It is for content makers to allow ad networks (Google ads and Media.net, for example) to place ads that are relevant to the context and content of each piece of content separately. These ads belong to advertisers who want their messages to appear on the web, and the revenue from these ads is shared between the ad networks and the content creators.
Tips to increase the effectiveness of smart marketing
Do not view the practice of marketing as focusing on getting rid of the good today, with the actual loss of an expected consumer who could have returned tomorrow.
The marketing function is to transform consumers’ changing desires into profitable opportunities, and the goal is to create much better solutions that save the buyer the need for research, save his time and effort, and provide a better standard of living for society as a whole.
Ads alone don’t build a brand, it draws attention to it. Building a brand is the only way to make a continuous source of profit for a long time.
There are two main rules that move people and motivate them to deal with one brand over the other:
* First: Meeting the client’s needs and satisfying his expectations
* Second: What drives the purchase is the benefits of the product, not its characteristics
If you randomly use any method that comes across in front of you, you will work without reaping any result, neither on the short nor long level. Therefore, following appropriate marketing methods is what works to focus efforts, time and money to serve your business, and also helps to reach your specific customer segment.
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You can learn marketing in a day, but it will take you a lifetime to master the art of marketing. – Philip Kotler
Conclusion
These were just some of the smart marketing methods that differ in terms of effort, cost, and return. The world around us is changing rapidly and every day new marketing trends emerge, and it is important as a smart marketer that you work to exploit these opportunities in a profitable way that brings real customers.
In fact, ideas never end. As a marketer or business owner, you should always think of new marketing methods, and always remain open to new creative approaches to market your business.