10 Ways to Increase your AdSense CPC with simple tweaks

By /
 10 Ways to Increase your AdSense CPC with simple tweaks


Do you want to increase your AdSense CPC and earn more money?

AdSense optimization is the solution to that. You can either use a free tool like Ezoic to run your ads or you can also do the manual work by following the tips below.

When we talk about Adsense optimization there are many things but the main aim is to get eCPM and get more CPC. Even though you have a good AdSense CTR, you may not be making good money. This is something common in non-English blogs.

If you fall into the category of those AdSense publishers, who are getting a lot of traffic, but your Adsense earnings are still low, then its time to understand the points mentioned below, this will definitely help to increase your Adsense CPC and overall revenue.

What is CPC on AdSense

Let’s start by answering the basic question first and then we’ll move on to some practical tips to increase your AdSense CPC. CPC stands for Cost Per Click, in short the money you get/clicks is cost per click (CPC).

Now, you might have noticed Adsense publisher talking about CTR and less about CPC. If you are serious about Adsense revenue then you should work more on CPC.

Getting thousands of impressions on your ad will not be of much help, but a blog with good CPC with a good CTR can make a huge difference.

CPC does not have any direct relation to your traffic, if you are aware and observe micro niche blogs out there, you might have realized that even though traffic is low, such sites make a lot of money from Adsense.

The reason is simple which is the eCPM for such blogs which is very high so you get good earnings for CPC and then there are other factors like ad competition, keywords and many more.

Factors affecting Adsense CPC:

Specialization

First thing first, choosing the right niche for your blog or website is very important.

The cost per click or cost-per-click (CPC) bid for an ad depends directly on the topic on which you write your blog.

Good! Let me make one thing clear here that you will choose a suitable niche, but there are niches that can pay you high CPC.
Yes really!

Here is a list of niches that can provide you a high return, and I have arranged them in descending order of CPC.

Domains – Blog on internet domains like GoDaddy, Namecheap etc. It pays the highest CPC.

  • Gadgets – Tech gadgets such as Apple products
  • Google – Google products
  • Microsoft – Microsoft Office
  • cryptocurrency
  • Banking services
  • car
  • the health
  • Real estate
  • home loans
  • Careers
  • Dating & Romance – You Pay Minimum CPC.
Content

The second thing is the content, you have to write the content that should answer the query of your readers.

So, before writing blogs, try to find what your readers are looking for on the internet and then try to offer them solutions.

Remember that you should always communicate directly with your readers.

Your content should be tailored to your niche so that more and more readers can read your blog posts.

Thus, good content will definitely ensure higher Adsense ad cost rates. Moreover, good content is what the search engine likes, hence more clicks and more revenue if your ad is highly targeted and traffic from countries like US and UK.

Allow ad blocking

In Google AdSense you will find allow ad blocking. You can go there and see how much each ad category is paying you.
This will show you a different category of ads that appear on your website.

If you find that any ad category is not paying much, feel free to block that category.

Try to block those categories that are not related to the content or topics of your blog. Let’s say the blog is about technology. Block ad categories for dating, politics, religion, etc. This will definitely 

This will show you a different category of ads that appear on your website.

If you find that any ad category is not paying much, feel free to block that category.

Try to block those categories that are not related to the content or topics of your blog. Let’s say the blog is about technology. Block ad categories for dating, politics, religion, etc. This will definitely increase your CPC.

Platform

Your blogs are read from different platforms like desktop, laptop, mobile etc.

Although CPC is not affected much by the platforms on which ads are shown, you should do your best to target as many readers as possible. You will get most of your readers from desktop and laptop computers.

If you are able to reach your readers on mobile, your CPC may increase because the ads shown on mobile phones are of higher quality. If you are blogging on the WordPress platform, you can use any of these plugins to make your blog mobile friendly, and it will display AdSense ads that are optimized for mobile screen size.
Country

One of the most important factors that can increase your CPC is the country you are targeting. For example, a click on an ad from USA can pay as much as $2 to $3 and a click on the same ad from Egypt may end up paying only 20 to 30 cents.

Therefore, always tailor your blog and its contents to audiences in English-speaking countries. It will also increase the page rank of your website. So always keep in mind your target country.

Text and image formatting

Perhaps I should have made this suggestion clearer at the beginning of the blog. In any case, you should know how to choose the right format for your ad. If you can place three ads on a page, choose two 336 x 280 ads and one 468 x 60 ad.
Then, the ad format should be text because text ads have a higher CTR (click-through rate). You can also try both text and image ad format at once since it gives you more CPC. Image ads are usually less desirable for both reasons of lower CTR and lower CPC. Although, sometimes, image ads based on niche and blogs will perform better in terms of higher CTR but CPC will not be as good as text ads. Anyway, as I mentioned above, it differs from the appropriate type and placement of the most important ad.

Position

Do not neglect the placement of your ads on the web page because it is directly proportional to your Adsense revenue. So where do you find place ads for maximum CPC? The answer is simple. Place two ads inside your blog post and one outside the post. As far as inside, place a 336×280 rectangular ad at the top of the blog just below the header and place a second 468×60 ad in between the blog post. There is one ad left that you can place on the right side of your post.

Although your choice should depend on why you’re blogging. For example, if you are a professional blogger and rely on Adsense, you should not miss the chance to optimize your ad and use maximum possible ad units on one page. Although if you are a hobby blogger or a blogger on a personal blog, your first goal is to provide high quality content and less ads, as your readers hate advertising that distracts them from reading.

Let me tell you the maximum clicks and high CPC comes from two ads inside the blog especially at the top.

Keep experimenting

Always trying something new. Experience can pay you big dividends. You can try different niches, choose different ad placements and finally get tips from Google Adsense Centre. Don’t get stuck in one pattern, always try something new.

Conclusion

In conclusion, I would just say if you follow and implement these 10 tips, you can definitely increase your AdSense earnings from 30% to 40%. It is a completely legal and honest way to increase your earnings in a short time. You can also search for the top keywords for high CPC ads in AdSense and rank one of the posts around it.

Do let me know what trick worked for you to increase Adsense Ad Cost? Do you think custom niches and traffic from some countries make a big difference to your AdSense earnings?

If you liked this post, do not forget to share it with your friends so that they can benefit from it.
Scroll to Top