What is A Real Estate Marketing Phrases?
Did you know that competition in the real estate market has grown by 25% in the past four years? This means that excellence has become more than just an advertisement on Facebook, you need some traditional marketing methods. There are a lot of ways that can help you build your brand, but what are the chief among them are the marketing phrases. Read our Real Estate Marketing Phrases article to learn how to create your own.
What makes real estate marketing phrases important?
Despite its simplicity, the marketing phrase is the critical first step in any brand building strategy. Most brands underestimate the power of the marketing phrase, which leads them to formulate reckless and clichéd slogans. Before we share with you a list of the most successful real estate marketing phrases, here are some questions that you must answer as an initial stage of brainstorming.
- What unique skills, knowledge or service do you provide?
- What sets you apart from everyone else?
- What is the most important value you provide to your customers?
- What is your customer afraid of? What will they lose?
- What are the most common questions and complaints about real estate experience?
- What are some of the best customer compliments you’ve ever received?
1- “Let’s find the way to your dream home today!”
Debra is a real estate industry veteran with a solid understanding of her audience. Debra’s simple yet powerful mantra seamlessly blends the needs of her audience with her unique quality as an agent who can handle any real estate journey, however bumpy.
Great slogans are those that clearly state the unique value of your service. As can be seen in Debra’s marketing statement, it’s also good to use verbs like “to find, to find, to do…” to give the phrase some zest.
2- “Exploring the science of real estate”
Nick Baldwin and Tristan Ahumada run one of the best real estate blogs on the internet: Lab Coat Agents. The marketing statement clearly defines the purpose of the blog to remove any confusion or confusion that may arise in the minds of clients.
3- “From proven private and group hands-on training to robust expertly taught courses, our goal is your success!”
Your Coaching Matters founders Donna and Mike Stott know their target audience has no time to waste, so they took a slogan that gets straight to the point, clearly defining the value proposition of their coaching program.
When crafting your marketing phrase, avoid self-serving phrases and choose ones that show customers how much you care about them and their needs.
4- “Home … a place for new beginnings.”
Debianchi Group’s motto is to make a positive impact on target customers with emotion. Emotional real estate marketing phrases can build intimacy with potential customers and prompt them to take action in no time.
5. “Enjoy a clear and simple home buying experience.”
The founder of Search Salt Lake, Dustin Brohm, understands the stress and frustration that customers experience in their search for the perfect home, so he promotes himself as a hassle-free alternative that enables them to get the best deals with the least amount of effort and hassle.
6- “Sell it like a Serhant.”
Ryan Serhant has done it all, from publishing a bestseller to co-starring in a massively popular TV series. Perhaps that is why he was bold enough to use his name in his marketing phrase. This means that brands have the ability to turn simple words into powerful marketing phrases.
7. “Expect a better real estate experience.”
Jaqueline Black-Hogue of Better Homes and Gardens Real Estate notes brokers’ short reputation. So consider using a marketing phrase that offers a solution to customers and promises them a premium real estate experience.
Instead of turning away from your opponent, face him. Find your competitors’ weaknesses and build your marketing statement based on them.
8- “We create solutions to end homelessness in the world.”
New Story is a non-profit organization dedicated to ending homelessness in the world. This phrase is a bit different than the rest of the phrases in this real estate marketing phrases article, but it’s a great example of awareness-raising brand building. This marketing phrase urges people to test the brand based on their stance on a controversial issue.
New Story has succeeded in gaining support from a large number of people, in addition to some of the big players such as BHGRE, Sotheby’s International, and DocuSign.
9- “The right broker makes all the difference.”
Stribling’s brand strategy relies on the unique benefits it provides to its exclusive clientele. It is famous for its list of the most prestigious real estate in New York, and they explain this through their marketing phrase that suggests that it is superior to the rest of the competitors.
You can use your marketing phrase as a differentiator between you and other similar companies, but make sure that you provide services of the same quality as you claim.
10. “Get out of real estate, smart move!”
Exit Realty is one of the fastest growing real estate groups. Their motto may look simple, but they skillfully orchestrate their branding, urging the client to make a rational real estate decision.
You must think about your customer’s concerns and troubles, and then propose a solution that targets them directly.
11- “Extraordinary arrival. Exceptional results
Noble Black is a luxury brokerage firm that handles the most expensive real estate in Manhattan. This company uses a simple but carefully designed real estate slogan targeting clients who expect the best results.
Word choice is 90% of the success of any marketing phrase. And by using the word “extraordinary,” they are speaking directly to wealthy clients who have the power to transact millions of dollars.
Tips for crafting successful real estate marketing phrases
- Clearly define the unique value of your service
- Tell your audience exactly what you do.
- Stay away from ambiguity
- Tell your customer what works for him
- Get a little emotional
- Answer the customer’s real concerns and wants
- be different
- Keep your statement simple and direct.
- State the vision and mission that drives your brand
- Avoid generic phrases
A good slogan is simple yet effective. The ultimate goal is to convey a real and powerful message to your target audience. So take your time to create something special. Once you’ve made your list of choices, step away for at least a day before returning to it with fresh eyes. And remember, your great marketing phrase is more about the customer than it is about you.