Top 5 Marketing Phrases to Attract Customers
An effective way to increase your brand’s attention is to use marketing phrases. Although there have been marketing phrases to attract customers for some time, they have not been widely used until recently.
In the following article, we will share with you some methods that will increase the effectiveness of marketing phrases to attract your customers, and how you can use them to achieve more sales, similar to some well-known brands.
The importance of marketing phrases to attract customers
The perfect marketing sentence gives potential customers an accurate picture of the nature of your project, which will make it one of the foundations of the project over time.
Brand positioning and recognition: By using the right words, having a catchy marketing phrase can help you boost brand recognition in your niche.
Customer relations: Good marketing phrases also help customers remember what your company stands for for a long time, and will make it easier to reach and communicate with you.
Distinction: A good marketing phrase can make all the difference between you and the crowd of companies located all over the world. It makes it easier for people to recognize your brand by giving it a unique identity.
Increase Demand: A brilliantly designed marketing sentence tells the entire narrative about what your product is and the quality of it. You need to create a sentence that will improve people’s perception of you and leave a good impression on the market.
Marketing phrases to attract customers to increase sales
1- Marketing phrases that communicate with the audience
To win the hearts of potential customers, you have to connect with them on a personal level. The main objective of marketing is to gain and enhance trust. And you can only achieve this through effective communication skills.
Trust is very much like the precious currency we keep in our wallets and bank accounts. Every interaction with customers represents a deposit into their account. The more deposits you have, the higher your chances of converting leads into customers.
By being trustworthy, you are constantly ensuring that your brand is accountable and transparent. Just choose your words carefully, and try to make them as emotional as possible. Here are some magic words you can include in your marketing campaigns:
# finally …
# you deserve…
# good who…
# Sound familiar?
2- Marketing phrases that encourage urgency
Customers may love your product but may not be in a rush to move on and close the sale. A great way to get customers to buy is to run a promotion for a limited time. Focus on the quality of your products, and let supply take care of the rest.
Encouraging customers to act quickly will positively impact your bottom line. You play on two sensitive chords: the fear of missing out and the scarcity of something.
Fear of missing out refers to feeling anxious when people think they are missing out on something. Most of these feelings are caused by social media and while shopping online. You can take advantage of this opportunity and customize your brand message to attract the largest number of people by using phrases like these:
# Download it now / today
# last chance
# You don’t want to miss…
# Sale ends on Saturday
3- Marketing phrases that inspire purchase
Visualization is an important part of the sales process, humans quickly perceive visual information. This is not surprising, because 90% of the information transmitted to the brain is visual in nature. So you should think about ways to develop your ideas in a way that supports this theory.
Your choice of words is key to starting the customer perception process. You have to make them evoke certain feelings, and influence their thinking. As David O. McKay, a famous American religious leader, said, “The most powerful thing in the world is an idea.” It is supported by a quote from one of the most successful Hollywood films, Inception: “Once an idea takes over the brain, it is almost impossible to eradicate it.”
All of this shows how you can structure your words to guide them toward closing the sale. Try using phrases like:
# See for yourself
# Would you like to (include pros of your services)
# What do you have to lose?
# The results are real
4- Marketing phrases that reduce risks
Customers are only happy when they are sure that there are no risks. Fear of the unknown sometimes takes over, which makes it difficult to make a decision about buying something. Perceived risk to potential customers can turn into sales objection if not addressed quickly. Your job as a marketer is to make them feel like they are in good hands.
So it is essential that you use phrases that reassure them about their financial resources. Make sure you clearly define the terms and show the value of the product in your marketing proposition:
# You can unsubscribe at any time
# We won’t flood your inbox
# The result is guaranteed
5- Marketing phrases that reduce uncertainty
New potential clients may feel unsure about your services at first glance. But once you are able to create a sense of intimacy, you will tip the scales in your favor. Here are some marketing phrases you may need to gain customer trust and eliminate uncertainty:
# First month free
# There are no hidden fees
# Find out why…
# See for yourself
Examples of marketing phrases to attract customers
Nike: “Just do it”
This slogan became synonymous with what Nike stood for and quickly found resonance among many different audiences as soon as it was launched. This marketing phrase managed to transform the company’s image into more than just a sportswear brand. It is what motivated the clients and made them feel that they can face all the obstacles in front of them.
While Nike catered exclusively to marathon runners, their “Just Do It” campaign helped them expand their customer base.
So take the time to create a logo that displays your brand’s message and makes it resonate in the minds of your target audience.
Apple: “Think differently”
This slogan first appeared when Apple launched an ad titled “This is for Crazy People, Think Different,” addressing viewers who dared to challenge the status quo and buy its new ThinkPad.
The “Think Different” initiative began to resonate with the masses, which led to a change in people’s perception of the company. Sales skyrocketed and their share price more than tripled less than a year after the commercial was released.
Today most Apple aficionados are emotionally attached to the brand because they believe they “think differently”.
McDonald’s: “Because I love it.”
Although it was launched in 2003, the McDonald’s logo is still going strong today. And while their foods are not the first choice on the WebMD page, no one really cares. This is because healthy eating is not what McDonald’s promises, but rather it promises you through its marketing phrase that you will fall in love with the taste and experience.
Marketing phrases can help you generate more sales if you include them in your marketing offers. But you have to be careful and not rely on it completely.
Have you thought of any marketing phrases to attract customers? Or do you think you could spice up one of the phrases above to fit your project perfectly? Tell us about it in the comments.