What are the 4 steps of sales?
The Art of Sales and Marketing: 4 Steps to a Magical Salesman
The art of selling is an important life skill in life. Whatever the nature of your business, you will need to market yourself and your business in order to achieve the desired results as required. The cool thing is that mastering the art of sales is an acquired skill that anyone can learn. You can also apply and practice it to become a professional seller.
The secrets of selling are not owned by anyone, but are acquired by every seller who wants to make a name for his business. You take the initiative to make your own name. Follow with us this interesting article on the art of sales.
4 secrets in the art of selling
These are four steps extracted from the experiences and life experiences of sales giants in the world (Tom Hopkins and others):
1. The more you like your product, the more people will like it.
One of the amazing things in the world of selling is that you can convince anyone of your product just by your love for it! What’s even more amazing is that the more you like, love, and crave for your product, the more people will care about you and your product. Sales experts confirm the importance of this.
2. People make emotional decisions at the moment of purchase.
The best recipe for killing your product is: to sell products to people without arousing their emotions. You should use all the emotional effects such as: attractive images, enthusiastic tone of voice, and colors that excite minds. Reduce logical information, you are not explaining a scientific lecture!
3. People only buy the product that satisfies their needs.
When you meet a customer, don’t talk at all! Except when you know precisely his needs, and the moment you discover that, talk only about his special needs, and explain to him, in terms of his problem, how this will change his life for the better. Try it today, and see how your sales will multiply!
Example: While someone is marketing educational courses, the client told him that he wanted to generate an additional source of income. At that time, he did not talk about the importance of the course in increasing his culture, knowledge, or anything else. He spoke to him – only – about how the product would make him achieve an important income, and he did not pay attention to any other talk.
The strange thing is that once you use this strategy with people, they will feel that you are the only way to solve their problem.
4. You will master the art of sales when you forget about your personal interests.
How do! When you deal with the buyer, imagine that you are his father or his friend, and make your focus and your being on his interest, not yours (concluding the deal and making a profit); Then you will become a professional seller. It is enough for you to apply this strategy – only – and you will see your sales multiply, and then your profits.
You may wonder: When I focus on his interest, where is my own interest! Take it as a rule, the moment you focus on the customer’s interest, profits will come to you out of nowhere!
The skills of the art of sales and persuading the customer to buy are much more than you can imagine, and they cannot be limited to one page. We conclude with a wonderful quote from the book Mastering the Art of Selling by Tom Hobbins: “If the salesman tells his audience the truth, they will be suspicious of everything he says, but if the salesman succeeds in managing the conversation so that they say that .. then that is the truth.”