Successful Marketing Methods
In its marketing, businesses need to follow successful marketing methods to attract customers, increase sales, and outperform your competitors in the market.
Although online marketing can be a powerful way to promote your product, you should not lose sight of traditional marketing methods. Many people make a big mistake when they focus all their efforts on modern marketing methods when they can attract customers using classic marketing techniques and methods.
Traditional successful marketing methods
Marketing activities continue to evolve from traditional strategies to non-traditional approaches involving the Internet. Both traditional and non-traditional marketing have advantages and disadvantages. Small businesses can benefit from incorporating several ways to market their products. If you want to capture your audience’s attention and increase your sales, here are five traditional marketing
methods:
billboards
While social media platforms have become a great way to reach your target market, a great billboard on a highway or in an arcade is guaranteed to catch people’s attention. It is the perfect way to reach all ages and social groups. Invest in billboards to increase your brand awareness.
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Traditional marketing methods include newspapers and magazines. Print marketing is a strategy for mass marketing and niche marketing. As a mass marketing strategy, advertisements through newspapers reach different classes of people, who may or may not be interested in the product. As for the specialist, it can be done through magazines, where the advertisement reaches the specialized market that reads the magazine, such as women, parents, or car lovers, for example.
Flyers and brochures
If you run a local business or brick-and-mortar store, now is the time to create and print professional flyers and brochures. Post it in the local mail, or distribute it on the street, and it can be placed in the gates of your shop or store so that people know more about your brand, products and services. Focus on creating a high-quality flyer or brochure that reflects your brand and provides well-written, informative content about who you are, what you do, and how you do it.
broadcast
Television and radio are the traditional methods still widely used. Broadcast marketing reaches a large audience within a limited period of time. Television advertisements also give authenticity and realism to the product, as people can see how the product works. However, the lifetime of broadcast messages is shorter compared to printed messages. Additionally, television and radio marketing is more affordable, compared to other traditional forms of marketing.
Referral or recommendation
When it comes to influencing consumers, nothing beats recommendations or a referral. Most new customers make a purchase because someone they know recommended a particular product or service. Referral marketing is: “The way you promote products or services to new customers through referrals. A referral is usually a phrase For word of mouth, such referrals often occur spontaneously. Referral is not a strategic or planned marketing activity.
Referral is one of the most effective successful marketing methods, not only in terms of results, but also in terms of cost to reach new customers, so integrating it with other marketing methods will help boost your sales incredibly.
direct mail
Now that bank statements and various bills are received directly via e-mail, it has become rare for people to receive so many postcards, brochures and promotional letters in their mailbox. Therefore, direct mail can help your brand stand out, as your messages can be the only ones that reach your customers’ homes. It’s the perfect way to give your past or potential customers a thank you note or discount coupon for their next purchase. However, direct mail marketing can be expensive due to design and printing costs as well as postage expenses.
Modern successful marketing methods
The process of marketing your non-traditional products and services does not have to be complicated. Here are five modern marketing methods to increase your sales:
1. Add something new regularly
Every time you add something new to your business, you create an opportunity to get more sales. For example, adding new information on your website creates another selling opportunity when potential customers and visitors visit your site to see the new information. Also, adding a new product or service to the list of products that you already offer can significantly increase sales. The added product increases your sales in three different ways:
1. It attracts new customers who were not interested in your existing products and services.
2. Generates repeat sales from existing customers who also want a new product.
3. It enables you to get more sales by combining two or more items into special bundle offers.
2. Serve as a source or resource of value to customers
Find ways that you can be a valuable resource to your potential clients and clients. Provide them with valuable and free information. Help them do things faster, easier, and more cheaply. You get a chance to sell each time they come back to you for help.
3. Create a competitive advantage
There should be a reason for customers to buy from you instead of going to another destination that offers similar products. For example, does it offer faster results, easier procedures, personal appeal or a better guarantee?
Identify the unique advantage you offer to customers that your competitors don’t. Promote this feature in all of your ads. This is what will give your customers a reason to do business with you instead of your competition and you will automatically get more sales.
4. Market the benefit or value you provide
Customers don’t really want your product or service just because of its unique features. They want the benefit of those features and the value or solution they get from using them.
For example, a suit buyer wants to look stylish and have an attractive personality. Dental patients want healthy, good-looking teeth without experiencing any pain. Job seekers who want personal and financial freedom for themselves and their families.
Make sure your site, advertising messages, and other sales messages promote the end result (benefit/value/solution..) that your customers want.
5. Anticipate change and prepare for it
Change is the biggest challenge to your business success. Gone are the days when a business could continually grow by repeating what you did in the past…or even recently. The fierce competition and the rapid advancement of technology make this impossible.
Anticipate change and prepare for it so that your actions are not mere reactions. Don’t wait until your sales are down to take action. Develop a strategy for catching early signs that something is happening or changing. To do what needs to be done to face it before it loses control.
Conclusion
In order for every business to succeed, all successful marketing methods must be based on five basic principles:
- The right product
- to the right person
- At the right price
- in the right place
- And in due time.
Marketing mix
Marketing scholars have put forward several elements of the marketing mix, which represent the pillars of a successful marketing plan, but most of them have agreed on four of them: Product, Pricing, Promotion, and Distribution Place, which is abbreviated as (4Ps).
The main purpose of marketing is to achieve a level of satisfaction for the consumer needs and desires of a target audience of consumers. Therefore, the appropriate marketing mix must be formulated in a way that achieves the goal and is compatible with the nature and characteristics of the goods and services that will be marketed through various successful marketing methods. The marketing mix consists of four elements. Basically, they are briefly explained as follows:
1- Product
The term product refers to what economic or non-profit organizations offer to their current or prospective customers in terms of goods, services or ideas. Marketing research, developing current products, studying the life cycle of products, presenting new products that are in line with the needs and desires of customers, in addition to providing a set of activities that facilitate the acquisition and use of products by the consumer, such as distinguishing products with the appropriate trademark, designing packaging and packaging, providing warranty, service, maintenance and spare parts. Which ensures that the products remain in use and production for an appropriate period.
2- Distribution Place
It is the method by which goods or services reach the prospective customer in the appropriate place and time, and the method that guarantees their awareness and guarantees the exchange process on the part of the consumer or industrial buyer. And storage and choose the appropriate strategy for distribution directly or through
intermediaries.
3- Pricing
It is the process of matching the benefits obtained by the buyer or the consumer with the cash values ​​that he can pay. It is a complex process linked to multiple economic and behavioral considerations. Just as the customer buys our products with his money, we, as marketers, also buy the customer’s money with our products. The price mix is ​​determined based on a study of all factors influencing costs, demand and supply. The consumer’s ability to pay, the pricing policies of competitors, and government legislation and laws. Therefore, the establishment should determine pricing strategies that are commensurate with the marketing situation, determine how new products are priced, and how pricing policies are made to confront competitors.
4- Promotion
Promotion includes communication processes aimed at influencing the target consumer to motivate his purchasing behavior. Promotion is carried out in many different ways, the most prominent of which are advertising, commercial advertising, personal selling, and means of stimulating sales. If we look at promotion from the point of view of the consumer, then it is considered a major source of information for making consumer decisions. It is also through promotion that a positive mental image of the company, its products and brands is formed by the consumer, and this helps to increase sales and enhance the competitive position of the company among its counterparts in the market.